CIN CIN

Role
Graphic Designer
Project type
Visual identity for a fictional brand
Tools
Adobe IllustratorFigma
Focus
Graphic DesignVisual IdentityIllustration Design
CIN CIN illustration of a relaxed wine bottle character holding a glass of red wine

Introduction

The concept was built around a wine bar offering natural wines and food. The visual identity was designed to communicate a relaxed atmosphere, modernity and personality while remaining warm and approachable, with a distinctive wine-bar character.

The result is a distinctive and approachable visual style built around a logo, an illustrated graphic element, typography and a defined colour palette.

Colour

The palette combines a strong black and red with a warm pale yellow and a soft white, creating contrast while keeping the identity elegant and distinctive.

Black#050505
Red#970000
Pale Yellow#F3EACB
White#FAFAFA

Typography

Aa

Futura PT

Used primarily for the logo and the strong typographic elements of the identity.

Aa

Lora

Used as a contrasting serif typeface, adding a softer and more expressive voice beside the geometric sans.

Typography presentation showing Futura PT on the left and Lora on the right, with uppercase and lowercase character sets

Logo &
graphic elements

The illustration of a person holding a wine bottle and a glass was created as part of the visual identity. Together with the logo it gives the brand a recognisable graphic character and a clear visual personality in different compositions.

CIN CIN poster with large lettering and the wine bar illustration
Illustrated graphic elements — a wine glass, sparkle and star line illustrations

Logo in different colourways

CIN CIN logo illustration — red version on white
Red version
CIN CIN logo illustration — black and white version on white
Black / white version
CIN CIN logo illustration — white line version on dark background
Dark background version

Menu

The menu concept brings the visual identity together through the red logo, illustration and pale yellow background, creating a cohesive layout that reflects the character of CIN CIN.

CIN CIN wine menu with the red logo on a pale yellow background, listing red and white wines

Website

The website concept brings the CIN CIN identity into a digital setting, using typography, colour and illustration to create a cohesive visual expression that reflects the character of the brand.

Two CIN CIN mobile phone mockups: one showing an illustrated contact screen, the other showing the wine menu on a pale yellow background
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UX/UI Design · Information Architecture · Visual Design